Dodge’s home run at the Super Bowl

We had one of the most laid back Super Bowl parties ever at our house last evening.  The teenagers went to another party, leaving John and me, our two youngest daughters, our married kids and their babies.  We knew the halftime show would be too risque for us, and spent that playing games and watching something on PBS about horses.  That’s not to say we didn’t enjoy the game.  We all watched the big moments of the game, cheered here and there, listened to the people-stories. It was all good fun.

Except for the commercials. 

Seriously, some of those commercials were the most raunchy, risque things ever-ever-ever.  We turned eyes away and switched channels multiple time.  I don’t get why there is such nastiness shown at a time when families are known to be watching together.  (Well, I actually don’t get why it’s done anytime, but that’s another story.)

There was one bright shining moment.  Maybe you saw it.  Maybe you heard about it, because I’m far from the only one to have enjoyed it.  But I’m sharing the video here as a thank you to Dodge (and Paul Harvey) for recognizing what GoDaddy didn’t—there are legions of us in America who still stand for decency and hard work and honor. And we want our children to see more of it in this world.


  1. I was at a quite crowded, busy party, and when that commercial came on, total silence fell. There was no attempt at humour in it, nothing flashy (much less risque), and the content was probably a little too “American” for the taste of that Canadian crowd, and yet something about the simplicity of the commercial made it riveting – for the full 30 seconds, nobody moved. There were plenty of commercials we rewound and watched again (notably the Joe Montana stain commercial), but at the end of the night, that “farmer” commercial was one of the few I really remembered.

  2. Credit also goes to – they produced the same video (with lower production values and no Dodge branding) on YouTube a year or so ago, and collaborated for the Super Bowl commercial. (You can see the original at ) I was glad to read today that it was a collaboration and not a blatant rip-off of the idea!

  3. i completely agree. it was awkward sitting through those commercials with my 2 son-in-laws and 3 grandchildren in the same room. but i loved the Dodge commercial 🙂

  4. Absolutely beautiful – thank you for sharing this, I hadn’t seen it! Now if only we could get back to farming as Paul Harvey is referring to, instead of the dream-crushing agri megabusinesses who are swallowing those farmers whole.

    That people were so inspired by this means there is still hope…

  5. Thanks for sharing this. I heard that for every online viewing, Dodge is donating $1 to a farm charity. This was the only commercial I really remembered afterwards, other than the general bad taste left by most of the other ones. I was disappointed in CBS, and in the NFL. Even the Superbowl isn’t a family friendly show!

  6. There were hardly any ‘real’ commercials. The promos for shows seemed to take up the whole time. And one in particular that co-workers were much disgusted with was pole dancing girls–they couldn’t believe it and these people are not prudes by any means.
    And then the commercials, have to applaud the creators of the Jeep one (military highlighted) as a mother who has had two sons in Iraq; one for four tours (a total of 987 days) and the other two tours (200 days). This one had my 14 year old daughter and I crying openly. We are so proud of our guys that we hate to see the suffering they have had to endure since they have left the Army with insurance, paperwork to go to college, buying a house, you name it–it has not been easy for either of them since discharge.
    This was the first football game I have ever watched (other than when my two boys and daughter played varsity in high school) and without knowing someone in the game, not very much fun to watch.

  7. I loved that commercial! How family friendly. That was about the only part I saw of the whole Superbowl.

  8. My only regret is the omission of the line in Paul Harvy’s original about the 5 mile trip to church after all that work. I did appreciate the church images and moment to reflect on where I come from. I was in the other room most of the time, but the few clips I did see made me very concerned about our culture. Thanks for re-posting this.

  9. I agree with what you said. Sitting around with my farming family and our farming friends – that commercial meant a lot. There were several others that I didn’t want my kids watching! I couldn’t believe it!

  10. This was a beautiful commercial and by far my favorite during the Super Bowl. It was very touching and I was captivated by it. It gave me hope for our country, despite the other commercials that came on that were quite nasty.

  11. Sandwich in Wi says:

    This one and the Budweiser colt were very sweet. I wish we had turned off the halftime show. 😛


  12. GoDaddy’s commercials were disgusting. They are always risque, but this year was downright nasty. I’m sure they were going for the Most Remembered award, which they certainly earned, but absolutely not in a good way. The Oreo, M&M, and Tide shirt with the stain commercials were funny (probably others, but those are the ones I remember off-hand) and Bud’s horses were sentimental as always even though I don’t even drink beer, but Dodge’s commercial was the overall winner for best ad, IMO.

  13. We cancelled our cable about 1 1/2 years ago and I don’t miss it, except for the Food Network! 🙂 Commercials are just awful and play at the worst times. I did see talk about the Dodge commercial on Facebook and had to go out for a hunt on the internet. So glad to know there are still some decent human beings producing commercials that don’t embarass anyone.